10 Critical Questions How to Choose the Right Web Design Agency for Your Needs

Choosing the right web design agency for your business is an important decision that can affect the success of your online presence. For many, it is important to work with a company with a strong reputation, is efficient, and, most importantly, has the knowledge and expertise to create the perfect website for their business.

20 mins read

Researching and evaluating different design agencies can be complex and time-consuming. To make it easier, you must start with a clear understanding of your goals and expectations.

According to researchers at Hubspot, there were only about 210 million sites just over a decade ago. Today, there are over 1.8 billion! That is a big crowd to stand out in, so building a modern, optimized website with a positive user experience is critical.

With so many options, deciding which is best for you and your business can take time and effort. This article provides 10 critical questions to help you narrow your search and find the best web design agency to create a website that meets your needs.

10 Critical Questions to Choose the Right Web Design Agency for Your Needs:

Getting as much information as possible is important for making an informed decision. Here are 10 critical questions to ask the right agencies before making your decision:

  • What is your experience?

Experience matters a lot when it comes to web design and web hosting. Ask how long the company has been in business and whether they have worked with businesses similar to yours. Check their portfolio to see if their previous work meets your requirements.

  • How much will it cost?

The cost of hiring the right web design agency varies with the size and scope of your project. A small business website's price ranges from $5,000 to $10,000. A more complex website with custom features or eCommerce functionality can cost $15,000 to $20,000 or more. The cost of a website design usually depends on several factors, including:

  • The designer's experience
  • How many people are involved in the process
  • The site's functionality
  • The type of design (modern, high-end, simple, responsive, etc.)
  • The size of the site being designed

Many web design companies offer low-cost services or payment plans if you have a limited budget. Before hiring an agency, ask about pricing and get a detailed estimate.

  • Do you design mobile-friendly and accessible websites?

A modern website is responsive and adjusts to fit any tablet, desktop, laptop, or phone size, and it is designed for Google's mobile-first indexing.

If you don't have a responsive or mobile version of your site, it will still appear in Google's index, but your search engine ranking may suffer.

Another crucial factor many overlook is how accessible your website will be. The best web design firms make websites for people with disabilities.

  • What services do they offer?

The first thing to ask any web design agency is what services they offer. A good agency provides a wide range of services that can benefit your business, including website design and development, online marketing, and SEO.

Inquire about their process for designing and building websites and how they can help you promote your site once it is live. A web design firm should be able to provide you with a detailed proposal outlining all of the services they offer and how they can help your company.

  • Can you show me some websites you have designed?

A reputable designer or company will happily share their portfolio of previous designs and customer testimonials. If you find any resistance, it's time to look for another designer.

  • What is your design process, and how will the site be built?

The best web design companies will have a well-documented process for each project. The ability to walk you through their process framework demonstrates that they have experience and are less likely to let things fall through the cracks—and, thus, more likely to complete your project on schedule.

The best web design companies will also explain whether they provide templated websites, custom-coded websites, or a mix of the two. You should also ask if they will create your website using a content management system (CMS) and which platform. Joomla, Drupal, WordPress, and other content management systems are platforms that allow you to create and organize websites.

  • Do you follow SEO best practices when building a website?

Search engine optimization (SEO) increases the visibility of your site's content, making it easier for users to browse and find. Keyword research, image optimization, and alt tagging can help your website rank higher in search results.

Some web developers treat SEO as an afterthought, resulting in lower search rankings and undermining marketing efforts. Ask the right agencies about how they integrate SEO into their design and development processes.

The right web design agency will be familiar with SEO best practices and consider optimizing at every stage, from website development to maintenance and marketing.

  • They help HR to identify training needs

Competency models help managers audit the organization's skills versus those required to achieve its strategic goals. This will reveal who needs to be trained and in what areas. Similarly, managers can quickly identify employee skill gaps and develop a training strategy to help them succeed.

  • What type of maintenance can I expect after launching the website?

Launching your new website begins a long-term relationship with your web design agency. It's critical to inquire about their post-launch support process to ensure you get all the required assistance and guidance. The agency should be able to provide comprehensive maintenance services, such as bug fixes, content updates, and security checks.

Additionally, you should understand the process for making changes and requests after launching the website. Determine how quickly they will respond to your inquiries and the cost of any required updates. This allows you to plan your budget and avoid unexpected fees.

  • What is your estimated timeline for the project?

The answer to this question is dependent on the scope of your project. A simple website may take a few weeks, whereas a more complex website may take months. If you have a specific deadline, discuss it with your web design company during the initial consultation.

  • Can I contact you for future updates to my design?

Finally, always check with the designer you want to work with to see if they are open to future collaborations. Can they help you update a page, add a new visual element, or redesign your website?

Most designers and web design firms provide hourly rates or contracts, allowing you to build long-term relationships at a lower cost. Consider signing up for one of these plans to save money while still having a reliable designer on hand.


These ten questions will help you choose your business's best web design agency. Researching and asking the right questions can ensure that you have an application or website that meets all your expectations and needs.

If you're looking for a web designer to work with, why not give SoftCircles a try? We have years of experience creating functional, beautiful, and engaging websites for our clients—and we'd love to do the same for you, too.


Let us get talking and see where that leads us!

Tell us what is keeping you up at night and let us see how we can help you chase those monsters away.

This form to your right is the easiest way for you to get in touch with us.

You can also leave us an email at
[email protected]

and we will get back to you as soon as we can. Cheers!

Let us get talking and see where that leads us!

Tell us what is keeping you up at night and let us see how we can help you chase those monsters away.

This form to your right is the easiest way for you to get in touch with us.

You can also leave us an email at
[email protected]

and we will get back to you as soon as we can. Cheers!

(This will help us to better understand your needs)

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