But if you’re a business focusing on marketing, there are tools that help you take some of the pressure off your back. And not only that, but these AI-powered tools will enable your business to produce videos of supreme quality – a luxury that only established businesses can afford.
These days, (almost) anyone can make crisp, professional-looking videos without costly equipment or large budgets; even those with no prior production experience.
Big Stories. Small Budget.
Video production has always been expensive, involving multiple expenses (e.g., hiring a crew, hours of editing, renting equipment, and maybe even renting a studio), and most small businesses (or one-person entrepreneurs) just couldn’t afford it on their limited budget.
Nowadays, you can have video generation AI tools tell your story how you want it to be told by simply writing a few lines.
At this year's (2025) Academy Awards, the movie Flow, made entirely using Blender (an open-source 3D graphics software which can be integrated with AI tools), won an Oscar for Best Animated Feature. The whole movie cost approximately 3.8 million USD, while in contrast, Pixar’s Inside Out 2 (made by a large crew) cost about 200 million and won no awards.
This just goes to show how massive successes can be created even by small teams and modest budgets by relying on video tools that can be enhanced by AI.
Small businesses are figuring out how to engage with their customers without going over the budget, whether it’s through onboarding materials, explainers for new services, or ‘meet the team’ introductions. Budgetary constraints don't have to stifle creativity when artificial intelligence is involved.
AI-video tools let small teams transform challenging screenplays into well-produced videos and give them a chance to play in the big leagues.
Time Is Money
Even if you could pay someone to create your movies, the back-and-forth will probably take days or even weeks. Most small business owners simply don’t have the time to devote to that. The turnaround time is super short when using artificial intelligence techniques.
Given you know how to use the tool and you’re experienced/comfortable enough with it, all you’ll need to do to present your video is write a prompt, let the tool create your video, and make a few editing changes to get it ‘just right’.
This level of speed is extraordinary. Rather than waiting until you ‘have more time’, you may create that advertising video or how-to guide right now.
Personalized Content
The problem is that consumers no longer like to purchase goods from anonymous companies, but would rather invest in local brands and companies that have a heart and a backstory, to help those businesses grow.
Don’t be concerned about appearing ‘too polished’ anyway. Consider that these tools are so flexible, your content will still feel authentic, perhaps a bit more polished than a shaky iPhone video.
Responsible Technology, Real Outcomes
Naturally, amazing technology carries a great deal of responsibility. When integrating artificial technology into your content, transparency is essential.
Always embrace honest messaging and make sure your audience recognizes that the video is AI-generated without making it look strange.
There is a fine line between ‘misleading’ and ‘enhanced’ content, and since trust is extremely important for small business owners, you can’t rely on 1-click generated videos – you need to learn the tools in order to produce something impactful.
Use technology while sticking to your moral values. That sincerity attracts people.
The Connections Between Marketing, Branding, and Other Elements
Video content is not isolated. Your brand’s website, social media accounts, welcoming emails, and any training courses are all parts of a bigger system; when creating video content is streamlined, the whole system functions/works way better.
It improves your search engine optimization, increases user engagement, and helps you communicate your story more efficiently.
Practical Advice for Beginning
Here are some easy steps to get you started if you’re just getting started with AI-powered video tools:
- Start small/modestly: Consider making a short introductory or a casual FAQ video; this should help get things going.
- Speak up: You need to make your script sound like you, even if you’re using text-to-speech or avatars.
- Experiment with different images: A majority of tools give options for style and tone, experiment to find what works best for your company’s image.
- Avoid overthinking: It’s not required for your first video to be completely flawless. The purpose isn’t to win an Oscar; it’s clear communication.
Even if you have no computing background, you’d be shocked at how fast you can pick things up and level up.
Creative Uses of AI Video for Small Businesses
Small firms are using AI-generated videos in inventive ways, with marketing being the most obvious use case.
To save time on monotonous onboarding activities, some are employing them to teach new hires. Some are producing brief explanatory movies for customer service that improve user experience and cut down on the volume of emails.
Given how simple it is to publish new material, why not apply it to internal updates or community services?
Your Story, Just Smarter
Nowadays, people have an instilled fear that AI is going to take over everything, but that’s not the case. Tools like these aren’t telling your story for you, they’re helping you tell it better. This simply means that, at least for now, AI tools require human input and human supervision in order to be effective.
It’s like providing you with an improved microphone. Behind the message is still you. The real magic comes from your script, vision, ideas, etc. The tool just helps you deliver it in a way that looks great, sounds even better, and gets something important noticed.
Conclusion
As time progresses and technology (particularly AI) advances, we’re seeing massive changes in how businesses function. It feels a bit like when the engine was introduced and people opted to stay with what’s familiar – horses – instead of investing in expensive new machinery that is still uncharted and untested. But we all know how this story ended.
In this particular case, big crews and teams creating massive-quality videos are the horse, and AI is the engine.
