How exactly do you get seen when there are so many others vying for the same people's attention? The answer: you get smarter. You make moves that make sense. They don't need to compete with other companies; they need to fall into the spaces those companies are overlooking.
This article is going to look at some marketing moves that can help get your camping seen even in a crowded market.
Use Location Targeting
When it's visibility in a crowded market you're looking for, you need to be specific about where you advertise, rather than using a blanket approach. This means you need to research your audience prior to sending out any marketing at all. Because all blanket marketing does is dilute the messaging.
Location targeting works via placing adverts where your audience already travels, both physically and digitally. In real life, this means placing them in areas of high footfall like transport hubs or shopping centres they're already frequenting. Commuters especially follow the same routes over and over to get to work. Meaning they pass through the same stations, platforms, walkways, etc., and if your audience uses the tube, for example, then using companies specialising in tube adverts means you can identify where your campaign will get the right eyes on it.
The same applies digitally. Look for where your audience is already hanging out and deploy your marketing there, be it Facebook, X, Threads Tiktok etc. Don't pull them to you; meet them where they're at.Have One Clear Message
You don't need to overcomplicate it. You don't need to compete. You just need to be seen and clear, easy-to-digest information and messaging will do that.
If you're in a crowded space both literally and metaphorically, you want to be the one sticking in people's minds and delivering your message with a clear and simple value proposition. A memorable headline or strong visual concept will do that for you. Less is most definitely more here.Pair the Physical with the Digital
Ok, hear us out. Say you placed a number of ads in multiple tube stations to build awareness, and someone noticed a late-night tube ad on their way home. While they might look at it during their commute, they probably won't act on it immediately. But if you pair this with a related social media ad or search result that reminds them they did in fact see your ad on the tube, you'll reinforce visibility and increase exposure. Firstly, because the campaign has already created some familiarity and secondly, because the second interaction has captured attention.
It's this repetition in multiple formats that solidifies your brand. It’s not being louder but being present and consistent where it's needed and, more importantly, relevant.
