But the good news is that with the right plan, mobile apps can help you boost engagement, drive sales and stay ahead of the competition.
Let’s explore 11 of the most effective mobile marketing strategies for 2025, often endorsed by the top mobile app marketing companies.
1. Prioritize Mobile-First Website Design
It is vital for your brand website to prioritise mobile-first design. Google promotes websites based on their mobile versions. Since most of the users are visiting websites via mobile phone, here’s what you need to do:
Keep it responsive, scalable, and up to date with multiple devices. Don’t forget to provide them with a fast, clean and organised view.
2. Master SMS Marketing
Text messages are a great way to boost sales. SMS open rates are as high as 98% and most messages are read inside three minutes. Sending promotions, offers and lucrative deals via SMS can boost your business sales.
3. Build a Mobile App (If It Adds Real Value)
Businesses that have their own mobile apps see a 157% higher conversion rate compared to mobile websites. If you are in e-commerce, food delivery, or services, it is very important to have your own mobile app to help your business grow faster.
However, it's also essential to make sure that your app provides unique value to the user, including exclusive content or features.
Why? To encourage the users to download the app and use it regularly.
4. Use Push Notifications the Smart Way
According to a report in LLCBuddy, push notifications can boost user engagement by 88 percent in mobile apps. By using this feature, you can have a massive positive impact on your business.
But, it is important to not frustrate the user with excessive messages. Sending personalized notifications based on user behaviour and preferences will help.
5. Create Mobile-Optimized Emails
Most promotional emails are opened on mobile devices. It's crucial for you to design emails that are mobile-friendly. This includes using responsive layouts, concise content, and clear calls to action to enhance readability and engagement on smaller screens.
6. Use Location-Based Marketing
Using location data will allow you to send targeted offers and messages to users based on their geographic location. This strategy increases relevance and boosts engagement. It is highly effective for local businesses that target nearby customers.
7. Optimize for Voice Search
Using voice assistants like Siri or Google has become a common mode of search. So, your business should write content in a way that sounds natural and answers common questions clearly. Learn about technologies like NLP and LLM. This helps you optimize the content better to make it sound more humane.
8. Embrace Short-Form Video Content
Reels and short videos are perfect marketing strategies in the current scenario. Many top digital marketing companies are using platforms like Instagram and TikTok to boost brand awareness and customer engagement. You can share your brand stories and engage with audiences in a unique way by using these platforms.
9. Use Social Media Stories and Live Streams
Social media is a great tool for real-time engagement. You can share your brand's behind-the-scenes content, host Q/A sessions, and interact with your audience on various platforms. This is a great way to build trust, show authenticity, and create a loyal community around your brand.
10. Offer Mobile Wallet Options
Integrating mobile wallets like Google Pay and Apple Pay allows for easy checkout and payment. This reduces cart abandonment. You can also offer reward points or coupons through mobile wallets. This will help in customer retention.
11. Personalize Everything You Can
Personalising suggestions based on user needs is important for maximum output. By using data, you can tailor content, offers, and recommendations for the user. It’s a proven tactic used by top digital marketing companies to increase user engagement and improve conversion rates.
Challenges In Mobile Marketing
Mobile marketing is a great way to boost sales, but it does have a few challenges that need to be addressed for maximum benefits.
- Privacy Concerns: Users are very cautious about how their data is used, and any breach can get you in big trouble. Your brands must follow privacy laws and be transparent.
- Platform Variety: With many devices and operating systems, ensuring compatibility and a smooth user experience can be tricky.
- Short Attention Spans: Mobile users are fast scrollers, so your content must grab attention quickly and provide value instantly.
- Ad Blockers & Opt-Outs: Many users block ads or opt out of notifications, which means your message has to be more creative and meaningful.
