The idea is clear: it’s far more effective to knock on all your prospects’ doors than to smash just one.
But how can you do this optimally? You must align your marketing channels with your business goals to communicate your sales message most effectively – and that’s what this page teaches!
What Is a Multichannel Marketing Campaign?
Multichannel marketing is the practice of contacting your audience through carefully selected channels, each aligned with the goal of your message. For instance, SMS in multichannel marketing, with its impressive 98% open rates, is ideal for delivering critical information.
That said, it’s important not to confuse multichannel with omnichannel marketing. Although they both suggest using multiple marketing channels, their methods differ. A multichannel marketing strategy doesn’t coordinate efforts across various channels, whereas the omnichannel approach does – integrating touchpoints into a cohesive construct.
Multichannel Marketing Broken into Steps
- Set a goal: Determine whether you want to raise awareness of your brand, generate leads, or perhaps retain your existing customers.
- Analyze an audience: Discover what content and channels your prospects prefer.
- Study competitors: Identify brands with goals similar to yours and examine how they communicate with their target audiences.
- Launch a campaign: Select marketing touchpoints and activate them to achieve your goals.
- Improve results: Gauge the effectiveness, identify gaps, and refine your strategy.
Conversational Voice AI: Connect & Convert Automatically
With the advent of artificial intelligence, businesses adopted many smart features, including voice AI. This technology uses machine learning to comprehend human speech, process it, and respond accordingly, much like a real call assistant.
At a glance, it may seem that humans are superior to smart machines, but facts suggest otherwise. Due to high operational expenses and long response times, conversational AI stepped to the forefront of enterprises’ call centres and determined the future of the niche.
Conversational voice AI is integrated primarily into companies with high call volumes, such as banks. However, the technology is also available to affiliate websites that generate traffic related to insurance, finance, or similar industries.
If your audience matches these niches, you can follow these steps to join an affiliate network and reach your business goals with the power of AI:
- Join pay-per-call affiliate marketing programs within affiliate networks.
- Receive a unique tracking number and encourage your audience to dial it.
- Earn a commission for each lead generated through your tracking number.
With conversational voice AI software, users can gather data from calls, enabling them to refine their marketing strategies for optimal results:
- Eliminate drop-off points
- Learn users’ intents
- Train AI to understand slang or accents
How to Maximize Affiliate Results with AI
Although AI call agents are intelligent machines that can handle a lot on their own, they require some guidance to perform at their maximum potential.
Here’s how to optimize your AI-driven call agents:
Combine Voice AI with Sales Reps
Despite AI call agents being highly capable, they can still make mistakes – and you certainly don’t want to lose a high-ticket lead because of them. That’s why a sales rep should step in when necessary. To ensure a human employee intercepts at the right moment, program AI to redirect users when specific patterns, such as large investment intents, are recognized.
Integrate AI Call Agents with CRMs
AI call agents can do more than just handle calls. By integrating them with CRM systems, smart machines can log call results and upgrade lead statuses. It expedites your business process, which allows you to focus on more important tasks than just a mindless routine.
Make Your Calls More Informative
Before making a purchase, users need a lot of information about a product. You can meet this need by configuring your conversational voice AI to answer common questions:
- What’s the delivery time?
- Can I get a refund?
- Is there a way to cut the price?
Test the Responses
The first words that ring out in a conversation dictate its future tone, which is why it’s essential to optimize the initial AI response. Use call analytics to identify which combination of words retains users best and implement them.
Email: Get Personal and Grow Your ROI
According to the Litmus study, every $1 invested in email marketing gets you ROI between $32 and $45, whether you earn within an affiliate network or sell products directly. That’s the power of personalization in action.
Properly written emails resonate with recipients by:
- Addressing them by name
- Tailoring the subject line to their state of mind
- Incorporating relevant features into the body of the copy.
Unlike conversational voice AI, which gains relevance at the bottom of the funnel, email takes over at the mid-stage of the funnel. That’s where an effective email campaign establishes a deeper connection with the audience and then sells your products as solutions to users’ problems.
Types of Emails
| Email type | How it works |
|---|---|
| Product promotion | Promote specific products, like the best sellers or new arrivals, to maximize sales volumes. |
| Discount or sale | Evoke urgency by highlighting a limited-time offer, such as flash sales, seasonal promotions, or holiday specials. |
| Announcement | Notify your regular customers or subscribers about new products, store openings, and other relevant updates. |
| Event promotion | Drive attendance to webinars, workshops, or other online/offline events |
| Loyalty rewards | Reward your loyal customers with gift cards, loyalty points, or exclusive discounts to encourage sales. |
| Upsell | Offer your customers to purchase items related to the ones they bought. |
| Referral | Incentivize your users to refer their friends to join shopping, offering rewards to both parties. |
Website: Share Value and Drive Organic Traffic
A well-optimized website pours steady traffic right into the top of your funnel, raising your brand awareness through blog posts and landing pages. It can also help you build a trustworthy reputation by sharing:
- Notable case studies
- Data-driven insights
- Practical step-by-step guide
To make this content visible in SERP, you must optimize your content for search engines by using contextual keywords, meta tags, and a robust linking structure.
However, don’t assume that SEO is your master key – much of your success hinges on your website's performance. Your content doesn’t matter if users struggle to browse through your website, and your page loading speed is long enough to fry an egg.
These conversion rate optimization practices help to fix an issue:
- Acquire users’ behavioral insights through special software to eliminate friction points
- Utilize better content delivery networks (CDNs) to back your website with more potent servers
- Convert images into WebP format and compress them to reduce the load on the site
SMS: Reach Instantly and Engage
With its exceptionally high open rates, cost-effectiveness, and personalization capabilities, bulk SMS marketing is a must-have tool in every business’s arsenal.
Users don’t even have to be connected to the internet to receive an SMS – their cellular signal, which is almost always active, is all that is required. Plus, SMS notifications are rarely disabled. Due to these factors, marketers use mobile messaging to deliver necessary communications:
- Exclusive promotions
- Time-limited events
- Product launches
- Personalized updates
SMS messages arrive instantly, allowing you to contact your customers at a specific time of day when you believe your message is most relevant.
Finally, SMS marketing is cost-effective, as it only incurs carrier-set fees per message. Likewise, you can automate your SMS outreach with SMS marketing software for only a few dozen to a hundred dollars a month.
Multichannel Marketing – an Essential Step Toward Omnichannel
If the budget allows, be sure to use multiple marketing channels instead of just one. Not only will you gain deeper insights into customer behavior, but you’ll also expand your reach, maximize conversion rates, and yield a higher ROI.
