The reasons for this resurgence are varied, but they tend to revolve around the benefits of physical marketing materials for expanding brand reach, recognition, and reliability. And did you know that getting physical with your marketing could also increase your visibility online?
While it may seem like a contradictory approach, physical materials are actually becoming one of the most reliable drivers for direct online traffic in this age of AI search. Keep on reading to find out why.
1 - Direct Links to Your Website
Getting direct links to your website via online platforms like Google is becoming increasingly difficult, and it’s only set to get harder. That’s why a lot of brands now find that much of their actual online traffic comes from links on their physical marketing materials.
Including QR codes that take buyers directly to product pages on your site can be an especially effective option. The ease and immediacy this provides can certainly increase your chances of a sale! Even simply including a list of brand credentials, which should cover your website and social media handles, should help boost your traffic if your physical materials hit their mark.
2 - Brand Recognition
The online world is drowning in brands that are trying to stand out, and overloaded consumers will often choose the first option they find. This is why top spots in Google search have always been so essential for building your brand presence, but AI search has changed even that standard. Now, one of the best ways to attract clicks is to build brand recognition. And, what better way to do that than with physical marketing materials that potential consumers pass every single day?
From eye-catching billboards to a striking catalog design, these branded touchpoints are out there in the real world, and they make your brand instantly more recognisable, even if consumers aren’t directly interacting with them. When your audience then instantly recognizes your logo or brand colors online, it really helps you to stand out as a trusted brand.
3 - Multi-Channel Crossovers
OOH physical marketing options like digital billboards can also increase brand visibility by simplifying multi-channel crossovers that strengthen your digital presence. The most common example of this comes from billboards that encourage consumers to take pictures for social media. Equally, you might introduce gamification techniques, like keywords across your billboards that consumers then need to input online for a prize.
These are simple techniques, but they ensure that physical marketing has an immediate and verifiable impact on how willing consumers are to find you online. And, that’s a boost your business most definitely needs.
