7 Vendors To Hire For The Ultimate Launch Party

Caterers

Every party needs food and drink. It's possible that your venue may already have on-site catering services. If not, you'll need to hire a catering company. Try to choose a catering service that reflects your brand identity and that will appeal to your guests. If you're launching an app that's going to be used by everyday young people, consider tapping into viral food and drink trends like global cuisines, gourmet burgers and mocktails. For a luxurious brand, you may want to consider splashing out on champagne and fancy canapes.

DJ

Music is another essential ingredient at any party. Consider hiring a DJ to play at your event and set the atmosphere. Look for DJs who have experience at corporate events as they may have a better idea as to how to get the tone right. An alternative to a DJ could be to hire a live band. Certain music genres may appeal better to certain audiences.

AV technicians

AV (audio-visual) technicians specialize in setting up audio and visual equipment. If you plan to do a presentation at your launch party, it could be worthwhile hiring one of these technicians to help you set up any projectors, screens, microphones and speakers. You may even be able to look into unique tech like social media walls, which AV technicians can acquire for you.

Photographer

Having a professional photographer at your launch party will enable you to take high quality photos of the event to share on social media or your website. When looking for a great place to book trusted event photographers, consider looking into specialized corporate event photography websites that can connect you with professionals who have commercial event experience.

Videographer

You could also consider taking videos of your event to share online. This could even include a live-stream. Some photographers may also be able to provide videography services. Alternatively, you can hire a separate photographer and videographer for your event.

Security

For large or very exclusive ticketed events, it could be important to hire security. There are event security services you can use that can provide you with security personnel for your event. If you are inviting special celebrity guests along, consider whether they may also need security services to escort them to the venue.

PR agents

PR agencies can help you promote your event by sending out emails to key people. They can be particularly worthwhile using if you want to invite journalists and influencers to your event as they often have a lot of media connections. Choose a PR company that has experience with promoting corporate events.