Story of a hard pivot towards business modernization
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DulhaHouse is a famous custom wedding clothing brand in South Asia. It boasts 20 years of history through its brick and mortar stores. The brick and mortar sales never fell below break-even, so the owners never thought about making an online presence; a decision that came to hurt the business during 2020. We helped DulhaHouse adapt to the changing local environment, and get orders from their international fan base in US and UK, in one fell swoop.
Website design and development One-click login/Register Functionality Shopping Cart Favorites menu Online e-commerce Store Product Search Checkout
Launch & Maintenance
Created marketing materials
SEO for AppStore
Analytics and link attributions
Conducted advertising campaign on the AppStore
Multi-device manual testing
Placement on the map
DulhaHouse now has an online presence for its local and international customers. During the first three months of the launch, the clients confirmed an increase of orders by 5x.
Covid-induced restrictions meant that local buyers had no access to the showroom. For a brick-and-mortar only business, this ‘change’ was devastating. We brought their entire showroom online and established a new stream of revenue for them.
Treaditionally, DulhaHouse would only take orders through showroom visits, and through calls for regular customers. With no provision to browse through the catalogue for the international customers, someone had to manage WhatsApp groups all day. Bringing the business online resolved the issue and now international orders can be booked easily.
Key Take Away
As a traditional brick and mortar business, Dulha House never invested to have an online presence. As the covid-induced restrictions approached their apex, their showroom was made unavailable to the general public and that’s when the management approached us for a resolution.
We proposed that they bring their entire collection online and expose their prices. It took some convincing but the management eventually decided to go ahead with it.
International customers did not have access to the collection and those that reached out to DulhaHouse by phone, were forwarded a WhatsApp link for the collection. We fixed that by taking the entire collection online, adding a shopping cart and a login module.