Find your way around the city
2 weeks sprints
Weekly status updates
Individual User Profiles
Dynamic NLP search
Location indexing for over 40,000 geolocations
In-app calling feature
Directions (with Google maps)
Launch & Maintenance
Created marketing materials
SEO for AppStore
Analytics and link attributions
Conducted advertising campaign on the AppStore
Multi-device manual testing
Simple and Intuitive Design
The client had not specifically requested it but the design was kept simple and intuitive to cater to the mobile proficiency levels of the masses in Egypt. As a result, good adoption of the application was seen with positive reviews.
Customized User Experience
The maps and photos features was integrated into the app along with user profiles option so the users can customize their app experience according to their preference.
Local Directory Integration
Local directory listing was used to get the phone numbers and addresses for the 400,000 location in Egypt.
Key Take Away
Intuitive UI and UX allowed for wide adoption of the app.
The search queries were optimized based on Google search trends and query syntax for the region.
The app was designed flexibly so as to cater to the future demands of the users.