CountryRoads

A revenue generating asset for a reputed Bus Service Provider

Setup

Process

Agile
2 weeks sprints
Daily standups
Weekly status updates

Team

Designer
iOS developer
Android developer
QA
Product Owner

Technologies

Objective C
Java
Run Scope
Paypal

About

CountryRoads is a revenue-generating digital asset for a known bus company. The company wanted it’s customers to have a seamless experience from booking though to travel, and they also wanted to create a revenue- generating asset that was independent of aggregator apps to promote brand loyalty and adoption.

CountryRoads is a perfect ticketing solution for bus service providers that want to create an independent revenue channel that they can nurture and grow, that can also serve as their brand ambassador.


Features

Online ticket booking
Bus tracking
Route tracking
Bus stop information
Complaint management
Feedback
Calendar and sms integration

Launch & Maintenance

Created marketing materials
SEO for AppStore
Analytics and link attributions
Conducted advertising campaign on the AppStore

Services

UI/UX
iOS development
Android development
backend development for supplier and restaurant
integration
Multi-device manual testing

Features showcase

mobile

Online ticket booking

Search by route and see all available vehicles bound by departure time. Select a departure time to book the seat of your choice, pay online and receive your digital ticket.

tab

Track your friends and family in transit

Share your vehicle number or travel route and departure time with your friends and family and let them track your travel in real time through the app. Keep yourself informed of your current location in the language of your choice through your mobile app

desktop

Manage your complaints

Manage your customer complaints online through the application. This also acts as a feedback system.

Key Take Away

1

Allows the customers to experience the brand even before they’ve set foot on the bus. The online ticketing systems allows the customers to choose their seats themselves and book via online payments to receive a digital copy of their bus ticket.

2

The digital copy is readable through the driver app only and once read, the ticket will be marked as ‘consumed’. As the ticket QR code is generated randomly through our engine, there is no way to counterfeit tickets.

3

The app allows for integration with the Bus providers’ in house tracking and routing system and display that information through a module in the app. This allows for the customers to share their arrival and departure information with their friends and loved ones in advance to keep the traveling experience enjoyable and seamless.


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