To boost your digital business, your campaigns must sound human, original, and authentic. Unfortunately, AI cannot fulfill these requirements. But don’t worry, this doesn’t mean that you should leave the use of technology.
Use AI freely to generate marketing campaigns and follow the below-mentioned approach to humanize it for maximum impact on the audience.
Approach for Effectively Humanizing AI-Generated Marketing Campaign
Here is an effective strategy that should be followed to humanize bot-generated campaigns to boost business success.
1. Understand Your Targeted Audience
Instead of blindly adjusting your campaign content, it is essential to first understand your targeted audience. This refers to determining the specific needs, preferences, pain points, quality standards, etc.
When you have an understanding of all these, it will then make it easier for you to make proper edits to the marketing campaign for maximum success.
Now, the question is, how can we gather such details about the targeted audience? There are multiple ways; for instance, you can perform in-depth market research. Besides this, you can also hold interviews, surveys, polls, etc., to learn about your targeted audience.
2. Remove Fluff & Simplify Sentence Structure
This strategy significantly impacts the humanization process of AI-generated marketing content. Since AI tools are trained on a special pattern and databases, they usually add fluff or unnecessary details.
Apart from this, these tools also create lengthy sentences that ultimately affect the overall readability. So, you need to take care of both of these to make the marketing campaign successful for a digital business.
Fluffed sentence generated by AI:
“In today’s modern and ever-evolving digital age, businesses absolutely must, without a doubt, focus on creating high-quality and valuable content that truly resonates with their audience.”
Altered version:
C“To stay competitive, businesses must focus on creating high-quality content that resonates with their audience.”
When it comes to simplifying the sentence, you can break down lengthy sentences into shorter ones and combine too-short sentences into medium-sized ones. If required, you can even change the voice of the sentences from active to passive or vice versa.
Making such changes will ultimately result in a humanized marketing campaign.
3. Add Emotional Depth
The content generated by artificial intelligence often lacks emotional depth. Instead, it sounds generic and completely robotic. Obviously, potential customers will avoid interacting with such a campaign because they believe it isn’t real and personalized.
So, it is essential for you to add an emotional touch to your marketing content. This can be done in several ways.
For instance, you need to use emphatic language that effectively reflects the experience of your successful customers. Some example empathic phrases include, “We know how hard it is to…,” “Many feel overwhelmed by…,” etc.
Replace robotic words and phrases with emotional ones. Don’t hold back from addressing the pain points and outcomes of your marketing campaign. This will showcase that you understand what’s at stake, increasing the overall chances of grabbing audience attention.
4. Adapt Storytelling
When it comes to humanizing AI-generated marketing campaigns, storytelling techniques come in handy. It not only makes the bot-generated content personalized, natural, and authentic but also increases the overall chances of grabbing the audience's attention.
So, try your best to share customer stories to make your campaign more relatable. If possible, you can even consider sharing your brand journey, like how it was founded, how it ensures quality products/services, and the passion it follows.
For maximum effect, it is suggested to introduce real people in your stories, this can be especially true in the case of email and landing page marketing campaigns.
When adding a touch of storytelling to the AI-generated campaign, be sure to keep it concise and to the point. This is because potential customers lack time, which is why they prefer engaging with brief campaigns.
5. Use AI Humanizers
Since we are living in a technological world, there are also specialized tools available known as AI humanizers to humanize AI generated text. These tools are designed to humanize AI text in a more natural, original, fluent, and authentic way by changing:
- Robotic words & phrases
- Simplifying sentence structure
- Removing unnecessary and repetitive words or even information
For a better understanding, here is a screenshot of how an AI humanizer works to humanize AI marketing campaign text.
Visit it here: https://www.summarizer.org/ai-humanizer
This will save you valuable time and effort when manually performing the humanization process.
Note: AI humanizers will only prevent your AI-generated content from sounding robotic and unnatural. The other luxuries, such as adding examples, emotional language, storytelling, etc., you need to manually add these to the campaign to make it successful among the audience.
So, this is the proven approach that you can consider following to effectively humanize an AI-generated campaign for maximum business success.
