The global e-commerce market is expected to reach $8.1 trillion by 2026, so having an industry-leading online store is not an option but a requirement to capitalize on that revenue.
Certain e-commerce app features improve the usability of your business application, facilitate the buyer journey, and provide users with a positive experience.
In contrast, to build a strong business pillar in the e-commerce marketplace, you'll need a mobile app development KSA packed with advanced features.
Our web design and development experts at SoftCircles have compiled a list of the top 20 e-commerce website features for engagement and conversion.
Similarly, implementing every feature on our mobile app features list will not guarantee your app's success. It is all about understanding each feature, selecting the best ones for your app and business goals, and striking the right balance to ensure a smooth and seamless user experience.
Top Facts of E-commerce App Development
Did you know that nearly half of all online shoppers decide whether or not to trust a store based on its appearance and how well it works on their phones?
This is important because it influences whether or not someone purchases something from that store. Some outstanding e-commerce features in online shopping apps can make them easier to use, help them find what they're looking for, and provide a truly enjoyable experience.
- Experts predict that by the end of 2022, it will be worth a whopping $875.2 billion. And get this: from 2022 to 2025, it is expected to grow by 14.90% per year. By 2025, it could be worth around $1.3 trillion.
- With all those users, the average amount each person spends on e-commerce is expected to be $3.68k over the next three years.
- It's predicted that about 80.1% of people will be using it in 2022; by 2025, that number could go up to 83.6%.
- By 2025, the e-commerce software application market will be worth more than $1.2 billion.
- Amazon, Walmart, Target, and Apple are some of the most popular e-commerce apps today. Can you believe that in the United States alone, over 200 million people use Amazon? That's crazy!
So, if you're considering creating an e-commerce app, now is a great time. There is a large market out there just waiting for you. Using the right app can boost your business, increase sales, and make you stand out.
Top 20 Must-have E-commerce App Features Every Startup Know in 2024:
1. Search Options
The e-commerce app feature is the search option, allowing users to find what they're looking for quickly. An e-commerce app must include a search bar feature; otherwise, customers may lose interest in the application. No one enjoys searching a large product directory to find what they want.
2. Voice recognition system
Voice commerce is rapidly gaining traction. A few years ago, making purchases using voice commands seemed impossible. Times have changed, and eCommerce titans now incorporate this future-proof feature into their apps.
3. Product Filtering
You must include filtering and sorting options if you sell various products through your eCommerce store. This will reduce the steps the customer must take to find the required product. It will boost customer satisfaction and sales, improve your brand image, and increase customer loyalty.
4. Product Description
Although you may believe that long, complex product descriptions are useless and no customer reads them, we must inform you that this is not the case. Users on the platform may prefer to see images, but the description is what explains the product.
Long descriptions, which you believe may be boring to users, help reduce product returns and dissatisfaction. Customers can carefully review the product, compare it to their requirements, and then make an informed decision.
5. Product ratings and reviews
Reviews and ratings play an essential role in our decision-making process, whether we are selecting a hotel in Greece for a vacation, a pair of new fancy sneakers, outdoor furniture, or any other item. We all read user reviews, believe them, and base our customer decisions on other users' feedback. As a result, positive feedback can help to increase your App Development KSA sales.
6. Social Media Integration
If you want to make signing up easier, consider adding an exciting feature to your app. It allows users to create accounts using their existing social media accounts, such as Instagram, Twitter, or Facebook. There's no need to fill out a bunch of forms.
Another fantastic aspect of this feature is that it facilitates sharing. You can include a button on each product page that allows users to express their thoughts and opinions. It's like telling all their friends about the fantastic stuff they discovered on your app!
7. User-friendly interface and smooth navigation
User experience is crucial when it comes to eCommerce app features for startups. To keep customers satisfied and engaged, startups must prioritize an easy-to-use interface and seamless navigation.
8. Easy browsing
Every e-commerce mobile app should allow quick and easy product browsing without reloading errors or other issues. It is advisable to include product images and brief descriptions on this page. On this screen, users should be able to enter the product page, add the product to the shopping cart, find the search bar, go to the menu with categories, and filter the results.
9. Sign-Up Process
When you try to sign up for an eCommerce app or any other platform, you may be discouraged by the long and complicated process. Some websites require you to fill out numerous forms and required fields, which can be frustrating and annoying.
First and foremost, there are better ideas than complicating the registration process. If they ask for too much information right away, you may begin to suspect they have bad intentions and will not trust them.
10. Shopping cart
Of course, every e-commerce mobile app and online store requires a shopping cart. It's a place where users can list the products they want to buy or compare.
In the shopping cart, all products should be visible, complete with photos, prices, and brief descriptions. There should also be a purchase button (which leads to payment). You can also include a progress bar so the user can see how many steps are ahead and estimate how long the purchase will take.
11. Wish list/favourite
One of the most important features of an e-commerce App Development KSA is adding products to a wish or favorites list. This allows users to browse them later, check their prices daily, or purchase them when ready. This option also allows you to track your customers' interests.
12. Mobile responsiveness and cross-platform compatibility
In today's mobile-centric world, startups must have e-commerce apps that are mobile-responsive and cross-platform compatible. Involve an Android app development company and avoid losing potential customers because your app is stuck in the desktop era!
13. Customer service contact
Users must be able to contact customer service at any time. They should be able to contact us if they need more information, have a problem or error to report, or require other assistance. A great alternative would be to do it without leaving the app.
14. Live chat
You can also allow your clients to chat with customer service in real time. This feature is always helpful in e-commerce apps and can significantly improve customer experience.
15. Guest Access
People only sometimes want to buy something; they want to explore or, as most prefer to call it, window-shop. You can deny these customers by making the sign-in process mandatory. However, these types of shoppers may convert.
You can also welcome them by including a guest login eCommerce app feature with limited access. This will allow window shoppers to explore the marketplace freely. You can persuade them to register or purchase by offering discounts, deals, or other incentives. They may eventually do so.
16. Push notifications for mobile users.
Implementing push notifications from mobile apps, regardless of their field, is critical. Push notifications for m-commerce should include information about sales, discounts, reminders, and order and delivery status. Also, consider sending notifications about product discounts from your customers' wish lists. That would improve customer loyalty!
17. Secure in-app payments
When placing an online order in a store, customers must be reassured that everything went smoothly, painlessly, and securely. As a result, it is critical to implement payment options that are thoroughly verified and secure and do not risk payment data leakage.
It's also a great idea to provide multiple payment options so that users can select the most convenient one. They can be:
- Online transfers
- Credit cards
- Mobile wallets (PayPal, Amazon Pay, Apple Pay, Google Pay)
18. Order Details Saving
Everyone wants a smart and efficient online eCommerce app. One way to accomplish this is to allow users to save their order details, shipping information, or both.
For example, if you own a grocery store, the eCommerce mobile app feature that saves order details for the next time will be extremely useful for your customers. On the other hand, the option to save shipping information is helpful for all types of eCommerce apps.
Aside from this, you can add a time-sensitive notification feature. It sends a notification at a time when the customer typically orders items. For example, if a customer orders bread and eggs consecutively in the morning for a week, they will receive a notification before the eighth day.
Of course, you can change the minimum number of days before the event and the time margin. It will establish rapport for your brand, and customers will be more likely to provide positive feedback.
19. Customized Calls-To-Action
Calls-to-action (CTAs) are designs that prompt visitors to take action immediately. They are intended to guide the user toward conversion, which in eCommerce websites refers to a purchase.
Effective CTAs should draw attention and stand out on the page. They should stand out visually by being strategically placed and using colours and designs different from the rest of the content. Furthermore, the language used in a CTA should be tailored to the page's audience.
20. Google Analytics
So now your app is up and running, with users visiting and purchasing products. But do you know what product sells the most? Which time frame attracts the most users to your app? Google Analytics can help you measure your app's full potential if you don't. For a good reason, Google Analytics is included in almost every App Development KSA feature list.
Google Analytics can help you determine which products sell best, how users interact with the app, and user behavior patterns. This information will help you plan your user acquisition strategies.
Conclusion
These were our 20 hand-picked, must-have eCommerce app features, and we're almost done with this blog.
